Interview with a career change mum - Becki Smith, Kids Dream
Today I interview Becki Smith, the owner of Kids Dream. Their slogan is… "The place where Kids’ Dreams Really do come true." Becki is a mum of four and has created a business that she is passionate about which works around her kids.
They specialise in plush toys and anything sweet, cute and cuddly!
1. What gave you the idea to start up your business?
I have always dreamt of starting my own business, in May 2016 four weeks before I was due to give birth to our fourth child and a month after the passing of our dear Great Grandmother I felt like it was now or never.
2. What did you do to prepare to start up your business?
Having four young children I have an experienced eye, knowing what is popular with little people and their parents, I also know there will never be a shortage of customers looking for unique items delivered to their door and things they can’t purchase on the high street. I started a Facebook page called Kids Dream and placed a few children’s items on there to test the market and within a week we sold our first ever wooden puzzle.
We went away on holiday to France in July 2016, I stumbled across some unique plush teddies and within the 5 days of our trip away we had 20 orders! At this time I knew which direction our little business was going to take… TEDDIES! Since then we have continued to run Facebook competitions, gain more followers (1.5k at present) and create our own unique and cute images.
This business has also ignited an old passion from my school days to write stories. I feel this business started fairly spontaneously if I am honest as something was guiding me through every step, I feel like my Great Grandmother was looking over me, which I strongly believe in. Our little business is in loving memory of this very strong, beautiful and caring lady who was always there for me and she still is supporting us from above.
3. Which aspects of your business did you need help with? Where did you get that help?
I have a very supportive partner, a very intellectual guy who teaches IT for a living. I called upon his help to kick start our website which we have developed ourselves and to create some funky images for our Facebook page. He also created a very in depth spreadsheet which has worked really well to control our finances (he deals with the money side of things to this day). He was able to invest some money in to stock; without him the early days of business would have not been possible.
4. Describe what your business does and who you target it at / ideal client?
We sell a range of unique plush teddies and children’s gift ideas, anything cute, sweet and cuddly! We aim to promote our business to parents and grandparents, or anyone else who is looking for great gift ideas.
5. What is the most rewarding thing about having your own business?
I can work around my 4 children, they can see how hard their mummy works which sets a great example to them… that if they work hard enough they can achieve anything! I always involve them in Kids Dream with their own creative ideas and modelling for certain photoshoots, which they love to do because this is very important to me as all the hard work is for a better future for them and improve our family life, plus I still get to spend time with them too.
Kids Dream has ignited a passion for creative writing and storytelling from my youth which in the future is going to be a big area of our little business. My motto is teddies are an important part of development and so are stories, so Kids Dream are going to combine the two. Stories about teddies and their adventures.
6. What has been the biggest challenge?
Building trust from potential customers and making sure customers are always happy and return to purchase again. Advertising has been a sticking point of late! Spending over our budget to reach more customers and converting website visits to purchases. Finding the right audiences for Facebook and Google promotion has been an uphill struggle at times.
7. If you could go back and give yourself some advice what would it be:
We researched products relatively well but we made a few silly purchases early on which have proved very slow to sell but honestly a lot of this is to do with proving we are a credible company as opposed to the products we are selling. We have continued to collect 5* reviews which we are very proud of as customer service is very important to us at Kids Dream.
To find out more about Kids Dream check out their website and social links: